I've recently bought and started reading a book by Avinash Kaushik called Web Analytics 2.0.
Its bang up to date and considering the subject very matter it is also very easy to read. Furthermore the book in my view provides some excellent insights and analysis of the latest trends in the world of web analytics.
I would strongly recommend it to anyone working in the digital field to seek it out and give it a try.
I've copied a link below to help people find it.
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